The Summit Collection

Inspired by the spirit of elevated escapes — where mountain heritage meets everyday utility.

Blending technical edge with retro sport charm, The Summit Collection channels a sense of effortless adventure. Sherpa textures, acid-washed sweats and vintage-inspired badges nod to alpine tradition, reimagined through a modern, wearable lens.

Shot between studio and street, the campaign grounds the collection in a new context — from the peaks to the pavements of London. Styled with ease, it proves these pieces move just as comfortably through your everyday as they do through imagined expeditions.

The palette is bold yet grounded: Ocean Green, Washed Violet, Red Coral and Noir — each evoking a distinct element of altitude and atmosphere.